PROBLEM
Outdoor brands do not give women the proper attention they deserve. They are not inspiring women to go out and explore as they do for men.
SOLUTION
We created a 360 campaign to interact with women in their daily lives and celebrate those who jump off the cliff.
My Roles: Art Director, Copy Writer, Producer, Ideation, Motion Graphics, Videographer, Editor, UX Design / Concept, Social Content, Broadcast Media, Post-Production, Case Study Execution, Presentation
APP
The new mobile app “Her Field Guide” uses artificial intelligence to suggest challenges based on the user’s interests and skillset while pushing her to the next level. Specific North Face gear is featured which the user can buy online or be directed to one of many retail pop-ups.
SOCIAL
North Face Women have created their own Instagram. Here, female athletes hold a 30-day challenge with feats to accomplish like running, climbing, and snowboarding. Highlighting the women that join the challenge.
Highlights feature women who take on these challenges with athletes encouraging them through personalized direct messages.
BRANDED CONTENT
During the campaign, 15-second YouTubespots invite women to join the 30-day challenge and tag us @NorthFaceWomen.
OUR CREW
MYSELF
Art Director
Copy Writer
Producer
Ideation
Motion Graphics
Videographer
Editor
UX Design / Concept
Social Content
Broadcast Media
Post-Production
Case Study Execution
Presentation
BRIDGETTE SORVALA
Art Director
Ideation
Experience
Retail
OOH
NINA SALAMI
Model
Equipment Assistant
RAE RUNEY
Model
Equipment Assistant
SIMBA PATTUR
Director of Photography
STEVEN PROKUDA
Equipment Manager
